Students who choose the Starting a Business program at the NOVA Career Centre come with business ideas from all over. Whether they are an actual business owner or simply at the concept stage of their idea, students learn new skills and market realities to help solidify, evolve and prepare their business to strive. As with any successful business owner you need to be able to “sell the idea” and showcase your business. A perfect example is Niloofar’s delicious idea which is about to take-off: NILOO Smoothies! Welcome to her ‘elevator pitch‘ (short description of her idea in a way that any listener can understand its potential). Sounds tasty Niloo, good luck!